Orchestrate tours in the district, inviting guests to visit several schools and view different programs.

Contact the adult community center and ask guests sign up before the tours.  Have a school bus pick up the guests. Provide a historical tour of the school district or a choir performance en route. Administrators can come on board to answer questions. Students can accompany their guests and talk about their schools. Have a sing-along and boxed lunch. 

Focus on local elected officials and county political leaders, presenting programs at each school to give the guests a clear picture of what is going on throughout the district: what works very well (great kids, dedicated staff, innovative classes) and what the challenges are (increased ESL needs and poverty counts). Host a lunch with school administrators, with time for questions and answers.