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Bringing Communities
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Citizen involvement checklist
Bringing the community into your schools is important. More than 70 percent of today’s voters do not have school-aged children. 
OSBA’s PR In Action subscription service offers the following proven ideas that take little time and pay big dividends. This monthly subscription, written by public relations professionals who understand schools, is brimming with research-based ideas, ready-to-print art,  ready-to-copy parent newsletters, calendars and "Key Dates." 
Bringing the community to your schools:
apple.gif (369 bytes) Boast about the achievements of students and staff by displaying honors, awards, achievements and projects for visitors to see.
apple.gif (369 bytes) Offer tours for business people and community leaders and meeting space for clubs and lunches in school cafeterias for key communicators.
apple.gif (369 bytes) Send special invitations to events to senior citizens, staff from other schools, parents and businesspeople. Plays, concerts, games, open houses, dances, carnivals and field days all give citizens a chance to see kids at their best.
apple.gif (369 bytes) Provide a phone number and e-mail address that can be answered promptly and courteously... without the caller receiving a continuous busy signal or voice-mail prompts.
apple.gif (369 bytes) Send your newsletters to friends, neighbors, alumni, businesspeople, professionals, churches and vendors.
apple.gif (369 bytes) Take school to the people. Set up displays and activities in malls, libraries, grocery stores, churches or the post office. Sponsor a parade to celebrate education in your community or take part in existing community celebrations.
apple.gif (369 bytes) Know what information is public information and make it available upon request without hassle.
apple.gif (369 bytes) Offer community education programs, including computer classes.
apple.gif (369 bytes) Organize an outreach program for citizens who have not participated in any school events.
apple.gif (369 bytes) Provide training to staff on communicating with parents and the community.
apple.gif (369 bytes) Host a community banquet to honor all student and staff achievements and activities.
apple.gif (369 bytes) Create a talent bank. Community members can provide supplemental instruction to students and staff, and staff can provide instruction to the community.
apple.gif (369 bytes) Develop a database of the names and addresses of everyone who visits your schools for any reason. Use this database as the beginning of a key communicator list. Send information and invitations regularly to these people.
apple.gif (369 bytes) Run an ad in the local newspaper inviting community members to see education in action for themselves. Set aside certain days and times for each building to be open.
apple.gif (369 bytes) Invite realtors to meet at a school site.
apple.gif (369 bytes) Invite a well-known citizen to a special visit. Ask him or her to challenge another leader to visit.
apple.gif (369 bytes) Contact alumni and invite them to return for a celebration.
apple.gif (369 bytes) Honor a "good citizen of the week" with a special invitation to lunch.
apple.gif (369 bytes) Hold a district science fair somewhere other than at school. Use adults who don’t have children in school as judges. Offer "free tickets" for school visits so they can see more education in action.
apple.gif (369 bytes) Take student performing groups on the road.
apple.gif (369 bytes) Sponsor a cross-generational learning exchange on a Saturday. Provide senior citizens and students an opportunity to learn from each other. 
apple.gif (369 bytes) Host a spelling bee, teaming adults and students.
apple.gif (369 bytes) People need a reason to visit your schools. Give them an important task, offer them something useful or request their help or opinions.
apple.gif (369 bytes) How do you answer the following questions about your school?
Is the school open and friendly?
Are neighbors treated with respect?
Do parents dread trying to phone?
Can visitors find what they need?
Is there a place to park?
Are signs posted to welcome visitors and give directions to the office?
Are office hours clearly posted?
Is the office staff kind and courteous with visitors?
Are buildings and grounds well-maintained to present a positive image?


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