Bonds, Ballots and Buildings Conference

Feb. 9, 2018

Salem - Salem Convention Center and The Grand Hotel - 200 Commercial St SE, Salem OR 97301 - 877-540-7800
Map/Directions

2018 Bonds, Ballots & Buildings Conference logo

Is a bond measure or local option levy in your future?

Then don’t miss OSBA’s Bonds, Ballots and Buildings Conference, held once every two years in Salem.

This event has a long history of providing resources to help school districts and community colleges plan facilities, define and communicate bond costs to voters, and learn tactics for effective bond campaigns.

OSBA is bringing experts in construction and facility planning, finance, surveys and communications together to provide workshops and resources in a one-day conference.

Register online

Registration form (This file is in Adobe Acrobat PDF format.)

Session designed for school business staff  Denotes sessions designed for school business staff 

7:30-8:00 a.m. – Registration, Continental Breakfast
     

8:15-9:30 a.m. – General Session

Welcome and Opening Remarks

Learn from the Winners Panel/Q&A 

9:30-9:45 a.m. – Break
    

9:45-11:00 a.m. – Workshops (choose one)

Architectural Trends in Design and How They Affect Student Learning

Build a Winning Campaign Team: How to Gain Necessary Support from Board Members and Associations

Bond Basics Bonanza! Nuts and Bolts  Session designed for school business staff

Your Campaign Toolbox: Why and How to Use Video and Social Media

11:00-11:30 a.m. – Break/Visit with Partners
    

11:30 a.m.-12:45 p.m. – Lunch

Voter Attitudes and Perceptions

Reflections on the May 2017 Election: Building a Campaign Around Health and Safety Needs

12:45-2:00 p.m. – Workshops (choose one)

Committing to your Community: How Bond Campaigns Are a Lot Like Relationships

School Construction Contract Basics  Session designed for school business staff

New Requirements for Seismic and School Facility Grants

What You Need to Know About Election Law: How to Comply with Restrictions on Political Campaigning

2:00-2:15 p.m. – Break
    

2:15-3:30 p.m. – Workshops (choose one)

Community Demographics and Targeted Messaging Strategies

Go Where Your Voters Are: Using Social Media to Inform, Persuade and Pass Your School Bond 

Designing CTE and Maker Space for Vocational Technical Programs That Voters Will Support

Plan Your Facilities and Manage Your Construction  Session designed for school business staff

3:30 p.m. – Adjourn

Session designed for school business staff  Denotes sessions designed for school business staff 

   

8:15-9:30 a.m. – General Session

Welcome and Opening Remarks

Jim Green, OSBA, executive director
LeeAnn Larsen, OSBA Board of Directors, president; Beaverton SD, board member

Learn from the Winners Panel/Q&A

Kent Klewitz, Jefferson SD, superintendent
Athena Vadnais, Gresham-Barlow SD, community relations director
Susan Stark Haydon, Tigard-Tualatin SD, community relations director
Scot Stockwell, St. Helens SD, superintendent

9:45-11:00 a.m. – Workshops

Architectural Trends in Design and How They Affect Student Learning
The Beaverton School District’s $680 million bond program is now in its fourth year. With a new middle school, a new high school, and two new elementary schools already open, the program is more than half complete. Staff, design professionals and students will share their experience in the creation of the 2014 educational specifications and application of the latest architectural trends to create inspiring learning environments – both through new construction and renovations. 

Sheri D. Stanley, Beaverton SD, administrator for facilities development
Aaron Boyle, Beaverton SD, construction operations supervisor
Christopher Linn, Bora Architects, principal
Timothy Ganey, DLR Group, principal
Joe Echeverri, Bassetti Architects, associate principal
Five Oaks Middle School students

Build a Winning Campaign Team: How to Gain Necessary Support from Board Members and Associations
Most districts have limited experience with bond proposals and campaigns. When they pass a measure, there is a lengthy gap of time until they need to pass another one. Learn how Greater Albany Public Schools' rapid learning curve helped them build a campaign structure and win support for the largest measure in the district’s history. Tips will cover planning, district information, advocacy committee volunteers and the indispensable support of school board members and the district’s employee associations.

Jim Golden, Greater Albany Public Schools, superintendent
Ken Volante, Oregon Education Association, statewide political organizer
Pat Eastman, Greater Albany Public Schools PAC, campaign chair
Micah Smith, Greater Albany Public Schools Board, chair

Session designed for school business staff Bond Basics Bonanza! Nuts and Bolts  
Want to learn about how bonds work? How to size them and estimate the tax impact on your residents? What the rules are for spending the money? What goes into drafting a ballot title and what timelines might be? How to turn a losing campaign into a winner? Come hear the nuts and bolts as well as a case study of district success.

Carol Samuels, Piper Jaffray, managing director
Ann Sherman, Hawkins, Delafield & Wood, partner
Mike Schofield, Gresham-Barlow SD, chief financial officer

Your Campaign Toolbox: Why and How to Use Video and Social Media
There are many ways to target and reach your voters. Essential campaign tools have expanded beyond traditional campaign methods to include digital media. Learn why you need to add social media, email and video to your campaign plan and get tips for the most effective way to reach your voters online.

Kari Chisholm, Mandate Media, president

11:30 a.m.-12:45 p.m. – Lunch

Voter Attitudes and Perceptions

John Horvick, DHM Research, vice president and political director

Reflections on the May 2017 Election: Building a Campaign Around Health and Safety Needs

Amy Kohnstamm, Portland Public Schools, board member

12:45-2:00 p.m. – Workshops

Committing to your Community: How Bond Campaigns Are a Lot Like Relationships
You are ready to commit, but is your community ready to take the plunge and make a long-term investment? During this fast-paced session you’ll learn tips for authentic public engagement before and through Election Day. You’ll leave with everything you need to complete your district and Political Action Committee communication and outreach plans and sample materials from districts across Oregon.

Julianne Repman, Bend-La Pine Schools, director of communication and safety
Michele Emery, Central Oregonians for Responsible Education PAC
Christy McLeod, Central Oregonians for Responsible Education PAC

Session designed for school business staff School Construction Contract Basics  
Managing your bond funds can be as challenging as passing your bond measure. Learn about the basics, best practices and avoiding common pitfalls – and uncommon ones such as contract scams – in construction contracts and procurement, and set your project up for success from the start.

Rob Wilkinson, Ball Janik, partner
Scott Rogers, Wenaha Group, senior project manager; OSBA Board of Directors, member; Athena-Weston SD, board chair
Dale Kuykendall, Wenaha Group, senior project manager

New Requirements for Seismic and School Facility Grants
Changes are coming to some of the biggest grant programs for school facilities. Learn about new requirements for the Oregon School Capital Improvement Matching Program, Technical Assistance Program and the Seismic Rehabilitation Program. Understanding these new requirements will help your district get its applications completed right the first time.

Morgan Allen, Confederation of Oregon School Administrators, deputy executive director of policy and advocacy
Gloria Zacharias, Business Oregon, Seismic Program and policy coordinator
Michael Elliott, Oregon Department of Education Technical Assistance Program, school facilities coordinator

What You Need to Know About Election Law: How to Comply with Restrictions on Political Campaigning
What is ORS 260.432? Who does it apply to and when? What activities and materials does it pertain to? How does it govern materials public entities produce and/or distribute about bond measures? Get the answers to these questions and more from a compliance specialist with the Secretary of State’s Elections Division.

Lisa Ackerson, Secretary of State’s Elections Division, compliance specialist  

2:15-3:30 p.m. – Workshops

Community Demographics and Targeted Messaging Strategies
Learn why you need to understand your voters, especially seniors without kids in school. Learn how to identify those you need to reach using Labels & Lists’ (L2’s) individual school district demographic profiles. Attendees will learn how to read their profile, determine their community’s specific demographic and translate survey research data into targeted messaging.

Melissa Martin, The Nelson Report, survey research director

Go Where Your Voters Are: Using Social Media to Inform, Persuade and Pass Your School Bond 
Social media is in every school district’s communication toolkit. But do you know how to use it effectively in a school bond campaign? Find out how a school district took its digital communications to the next level to inform, persuade and connect with target audiences, including non-parent voters. Learn the value of investing in and developing relevant content for today’s digital market. We will also cover advocacy campaigns and the use of digital communications.

Athena Vadnais, Gresham-Barlow SD, community relations director
Jeremy Wright, Wright Public Affairs, principal
Connie Potter, OSBA, consultant

Designing CTE and Maker Space for Vocational Technical Programs That Voters Will Support
In total, about 12.5 million high school and college students are enrolled in Career and Technical Education (CTE) programs across the nation. How will school districts gain support and inform their constituents of the need for these spaces? Learn from our panel of board members, administrators, architects and program managers about recently successful bonds and completed schools utilizing CTE and maker spaces.

David Etchart, Heery International, program manager
Bill Amos, St. Helens SD, board member
Henry Fitzgibbon, Soderstrom Architects, principal-in-charge 

Session designed for school business staff Plan Your Facilities and Manage Your Construction  
Before you can seek public support for facility improvements, you need a good facility plan. Learn how to approach your facility planning process to ensure that the important projects are identified and prioritized. You will get tips for timelines, cost estimation and construction management to use after your successful election.  

David McKay, HMK Company, managing director
Karen Montovino, DLR Group, principal

Lunch Speakers:  11:30 a.m. - 12:45 p.m.

 

John Horvick

John Horvick

Voter Attitudes and Perceptions

John Horvick is vice president and political director at DHM Research. He manages complex projects for the firm, is an experienced focus group moderator, and serves as DHM’s political commentator.

He regularly presents on issues of community, policy and governance to public officials and governing bodies, and his insights can often be heard on the radio or read in the pages of regional print media.

 

Amy Kohnstamm

Amy Kohnstamm

Reflections on the May 2017 Election: Building a Campaign Around Health and Safety Needs

Amy Kohnstamm attended Portland Public Schools and was elected to the Portland School Board in 2015. She has advocated for increased education funding at the Legislature and in support of local bonds and levies, served on the Superintendent's Bond Advisory Committee, as finance chair of the successful 2012 Portland Public Schools bond campaign, and led the campaign for the 2017 PPS bond, the largest school bond in Oregon history.

                                           

Conference registration is $135 for members. Fees include workshop materials, continental breakfast, lunch and breaks.

A $50 fee is charged for each cancellation received after February 2, 2018. No-shows are billed the entire registration fee.

Register online

Registration form (This file is in Adobe Acrobat PDF format.)

Hotel Reservations

Make hotel reservations directly with The Grand Hotel in Salem. You may call the hotel or book online:

  • Call the hotel, 877-540-7800 or 503-540-7800, and specify you are attending the OSBA Bonds, Ballots and Buildings Conference, OR
  • Book online here.

Hotel rates are $134/Deluxe King and $144/Deluxe Double Queen for single/double occupancy, plus taxes and fees.

A block of reduced-rate rooms has been negotiated to help you save money. After January 17, hotel reservations will be accepted at the group rate only on a space- and rate-available basis. All reservations are on a first-come, first-served basis.

Information about The Grand Hotel's room types and amenities is available on the hotel website or by calling the hotel at 877-540-7800 or 503-540-7800.

Salem Convention Center


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Salem Convention Center Parking

We encourage you to carpool if you are attending with others from your district. There is parking beneath the Conference Center; the entrance is on Liberty Street by the Grand Hotel.

If the parking lot is full, there is overflow parking nearby at Pringle Plaza. Be sure to park on the top level for free, all-day parking. Click here for a map for your reference.
 

Exhibitor registration for OSBA’s 2018 Bonds, Ballots and Buildings Conference is now open, and booths are available on a first-come, first-served basis!
 
The conference will be held Feb. 9, 2018, at the Salem Convention Center.
 
Please see the following changes to our exhibitor registration process this year:

  1. Exhibitor registration is online this year. You will fill out a Survey Monkey registration form instead of mailing or faxing in a form to our office. Click here for the link to the survey.
  2. We will no longer have tiered partnership levels. In the past, you could pick from partnership package levels which included booth locations, program advertising, and (sometimes) a workshop. We’re simplifying the process this year. Instead of purchasing a partnership package, you simply pick and purchase booth space for $1,000. This includes two representatives, but no lunches. Lunches and additional representatives are an additional cost:
    • Lunch: $20 per representative (optional)
    • Additional representatives: $50 each
  3. All booth purchases are on a first-come, first-served basis. All online registrations will be time-stamped, and we will assign booths in the order they come in. The registration form will ask you for your top three booth choices, if multiple exhibitors choose the same space. The registration form will refer you to the exhibitor hall floor plan, which is posted on the OSBA website here. Please refer to this floor plan for current availability of booth locations.

Additionally, we have the following sponsorship opportunities, which give your company additional visibility in front of all attendees. As a refreshment or lunch sponsor, your company’s name/logo will be featured in the program, and we will announce your sponsorship before the break:

  • Morning refreshments sponsor – $1,000
  • Lunch sponsor – $5,000 (or partial)
  • Afternoon refreshments sponsor – $1,000

Exhibitor schedule:
Set up: 7:00-8:00 a.m.
Break: 9:30-9:45 a.m.
Break: 11:00-11:30 a.m.
Lunch: 11:30 a.m.-12:45 p.m.
Break: 2:00-2:15 p.m.
Conference concludes: 3:30 p.m
Tear down: 3:30-4:30 p.m.

Cancellation policy:
All cancellations must be submitted in writing to OSBA BEFORE Dec. 8, 2017. No refunds will be made after Dec. 8, 2017.

Please fill out the online registration form soon to secure booth location, and any sponsorships or additional representatives!

We know this is a big change, so feel free to connect with Rachel Fleenor or Diane Efseaff if you have any questions.

Partners

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